Jobs-to-be-Done
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What is Jobs-to-be-Done?
Jobs-to-be-Done is a framework that frames a product or feature around the underlying task or goal a user is trying to accomplish, rather than around the user's demographic traits. It asks what job the user is hiring a product to do, which can reveal competitors that are not obvious, such as a notepad app competing with a to-do list app for the same job. This framing helps teams avoid designing around surface-level assumptions about who a user is.
Free resources to learn Jobs-to-be-Done
- ArticleJobs-To-Be-Done Framework
- VideoWhat is Jobs to be Done
More in stage 7: Framing the Problem
Jobs-to-be-Done: common questions
Can I learn Jobs-to-be-Done in Hindi?
This lesson is written in English. Once you sign in, open it in the interactive course and ask the AI tutor to explain Jobs-to-be-Done in Hindi or Hinglish. The tutor answers from this lesson’s own text, so it stays on the syllabus, and it runs on your own Google, OpenAI or Anthropic key.
Is this Jobs-to-be-Done tutorial for beginners?
It is lesson 31 of 117 in the free Product Design roadmap, in stage 7, Framing the Problem. If you are new to Product Design, start from stage 1 and come back here in order; if you already know the earlier stages, this lesson stands on its own.