Churn Rate in Key Product Metrics
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What is Churn Rate in Key Product Metrics?
Churn Rate is a pivotal term in the world of Product Manager. While understanding key product metrics, the term churn plays a significant role. It is the measurement of the percentage of customers or users who leave a product over a given period of time, divided by remaining customers. For example, if you start your month with 100 users and end with 90, your churn rate is 10%. Keeping a low churn rate can signify that customer satisfaction is high, sustaining customer loyalty and fostering conditions for growth. As a Product Manager, understanding, measuring and acting to reduce churn rate is critical to product strategy and overall business sustainability.
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Is this Churn Rate in Key Product Metrics tutorial for beginners?
It is lesson 105 of 172 in the free Product Manager roadmap, in stage 22, Key Product Metrics. If you are new to Product Manager, start from stage 1 and come back here in order; if you already know the earlier stages, this lesson stands on its own.