MAU (Monthly Active Users)
Last updated
What is MAU (Monthly Active Users)?
MAU (Monthly Active Users) is a critical performance metric that product managers often use to gauge the user engagement and growth of a digital product such as a mobile app, a SaaS product, or a website. It refers to the unique users who engage with the product at least once within a month. As a product manager, understanding the MAU helps in designing effective marketing strategies, making product enhancements, and ultimately driving the product's success.
Visit the following resources to learn more:
Free resources to learn MAU (Monthly Active Users)
More in stage 22: Key Product Metrics
MAU (Monthly Active Users): common questions
Can I learn MAU (Monthly Active Users) in Hindi?
This lesson is written in English. Once you sign in, open it in the interactive course and ask the AI tutor to explain MAU (Monthly Active Users) in Hindi or Hinglish. The tutor answers from this lesson’s own text, so it stays on the syllabus, and it runs on your own Google, OpenAI or Anthropic key.
Is this MAU (Monthly Active Users) tutorial for beginners?
It is lesson 102 of 172 in the free Product Manager roadmap, in stage 22, Key Product Metrics. If you are new to Product Manager, start from stage 1 and come back here in order; if you already know the earlier stages, this lesson stands on its own.